"It's called, cleaning up my image."
UC Berkeley outgoing chancellor, Nicholas Dirks, is going out with a bang. Already under fire for numerous embarrassments including building an escape hatch from his office in case of demonstrations, it is now revealed that the university spent $200,000 to polish his image and get him some gigs.
http://www.thecollegefix.com/post/28552/
"The yearlong contract called for UC Berkeley to spend $15,000 a month with Williamsworks and $8,250 a month with a subcontractor, Rosshirt. The companies agreed to “increase exposure and awareness” of Dirks’ vision for higher education, elevate the chancellor “as a key thought leader,” and “form key partnerships” so that potential donors would understand his philosophy. The efforts were part of a “branding strategy” for the campus."
Here is how the UCB fishwrap, Daily Cal is reporting it.
Of course, none of this would have happened had Janet Napolitano been in charge.
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