More Dirt on Dirks (UC Berkeley Chancellor)

Hat tip The College Fix


"It's called, cleaning up my image."


UC Berkeley outgoing chancellor, Nicholas Dirks, is going out with a bang. Already under fire for numerous embarrassments including building an escape hatch from his office in case of demonstrations,  it is now revealed that the university spent $200,000 to polish his image and get him some gigs.

http://www.thecollegefix.com/post/28552/

"The yearlong contract called for UC Berkeley to spend $15,000 a month with Williamsworks and $8,250 a month with a subcontractor, Rosshirt. The companies agreed to “increase exposure and awareness” of Dirks’ vision for higher education, elevate the chancellor “as a key thought leader,” and “form key partnerships” so that potential donors would understand his philosophy. The efforts were part of a “branding strategy” for the campus."

"Ah wunnerful, ah wunnerful, ah"

Here is how the UCB fishwrap, Daily Cal is reporting it.

Of course, none of this would have happened had Janet Napolitano been in charge.